delete social media

Another Reason To Get Off Social Media

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One of my best friends is one of the most likable people I know. Everyone loves him. He’s a good dad, a good husband, a good friend — you get it. He goes above and beyond to put other people first and make anyone he meets feel special along the way.

Something he loves to do is send unsolicited messages on social media to let people know he’s excited for them. He doesn’t just click “like”, he actually takes the time to craft a thoughtful message and congratulate someone on their big moment.

Recently he told me that he’d seen a post from a guy he knew on facebook about a new job. That guy had been his best friend his entire freshman year of college. They’d done everything together. They went to class, partied, and hung out nonstop. So, when my buddy saw him being successful he wanted to send him a congratulatory message.

He wrote a private message to say that he was really happy to see his success, always knew he’d turn his passion into a career, and was really excited to watch his progress. He put a lot of thought into it. (Knowing my friend he probably spent longer on it than he should have. But that’s what makes him a great guy.) Then, he fired it off and went back to his day.

Later that afternoon he heard a ping and saw that he’d gotten a response. His old college friend responded:

“Thanks so much, I really appreciate! But, by the way…how do we know each other?”

When he told me that story I lost my mind. I laughed for five minutes straight. (Add storytelling to the list of things he’s great at.)

Here was my friend just trying to be nice and turned out this guy, whom he had spent many important moments with during college, didn’t even remember him.

He sent back “We went to college together! Keep crushing it!” then removed him as a friend.

That story made me laugh, but it also made me sad. Not only because the relationships in our life can be fleeting, but also that we’ve chosen to shrink those friendships down to lines on a screen. Everyone we meet gets added to our friends list, without a second thought, and they all get the same amount of space on the screen. The stranger you met at college orientation gets the same amount of space that your co-worker or best man gets, and before long it’s hard to distinguish between who matters and who doesn’t. When everything is the same, nothing is special.

Yet another reason to delete your social media and never look back.


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About Mark Toland

Mark Toland is an award-winning mind reader and two-time TEDx Speaker. His mind blowing skills have been featured on NBC, ABC, FOX, CBS, NPR, WGN, Sirius XM, and more. Mark’s blog is a behind-the-scenes look at the life of a professional entertainer, full of creative thoughts for creative people. Sign up below so you’ll never miss a post.


50 Ways To Promote Yourself Without Social Media

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I deleted my social media accounts almost one year ago, to the horror of some of my agents, clients, and friends.

How will you promote yourself?” they asked, as if there was no other marketing option except to be on every social media account.

The truth is, since deleting social media I have had more work than any previous year of the past decade, not to mention I’ve been happier, calmer, less anxious, and had far more spare time to be creative, write, read, and enjoy my life.

If you choose to delete your social media accounts, too, just know that there are plenty of other options. Not everything happens online and you don’t have to rely on those networks to keep busy. I’m living proof that there’s another way forward and, just in case you don’t believe me, here are 1010 Ways To Promote Yourself Without Social Media so you can follow in my footsteps.

  1. Your Personal Website - Use Squarespace, Wix, Wordpress, etc. to design a stylish website. Search for design inspiration online so it will really stand out. Remember: everything matters.
  2. Search Engine Optimization - Spend time to get your site to rank high for relevant search results. Or, hire an expert to do it for you.
  3. Paid Search Advertising - Set a budget aside to run online search ads and drive people to your site.
  4. Start A YouTube Channel - Create topical, engaging video content to educate and entertain potential fans and clients. (I don’t think of YouTube like other social media platforms and still need videos to help promote my services.)
  5. Write A Blog - Some people say blogging is dead but you’re reading mine, aren’t you?
  6. Networking Events - Try an in-person or virtual meet-up event to meet other professionals.
  7. Direct Mail - It may seem old school, but try sending a well-designed postcard to potential clients. It’ll stand out from the usual barrage of tweets and facebook notifications.
  8. Carry Business Cards - Design an eye-catching business card and carry them everywhere. You never know when you’ll need it. (I really like Moo.com’s designs.)
  9. Personal Letters - I love this one. Send a handwritten (or typewritten) note to everyone you meet. If you traded business cards like I mentioned for #8 you’ll always have someone’s contact info. They’ll be blown away when a personal note arrives at their desk.
  10. Word Of Mouth - This is the number 1 way I get booked for events. When people see my show they start to imagine me at their event, too. The same goes for virtual events — online attendees can imagine how great the entertainment would be for their event and often reach out to hire me for a future date.
  11. Be Consistent - Share content on a regular schedule. Whether it’s a daily blog or weekly YouTube videos your followers will come to expect a certain schedule from you. If it seems like it’s not getting anywhere that’s not the time to let up. Double down and stay consistent, it will pay off in the long run.
  12. Direct E-Mails - I try to stay out of people’s inboxes as much as possible, but often the best way to get booked for a show is to contact the promoter directly. Keep those e-mails short and simple and you’ll often get a positive response.
  13. Attend Trade Shows - Consider attending an expo to promote your services. I go to booking conferences to demo my services for potential audiences, so these events exist for all disciplines. Display your art proudly and be prepared with your elevator pitch so people can sense your enthusiasm for what you do.
  14. Build A Mailing List - Build a list of e-mail addresses from former projects, clients, expos, networking events, and more. Be sure you have permission to e-mail those people. When you have a big project coming up you can send out an announcement. Or, you can do it more regularly:
  15. Send Out E-Mail Newsletters - If you have exciting monthly updates for your work, consider sending a newsletter out each month to all of the people on your list. Give the readers something of value (a discount code, special early access, bonus content, etc.) and they’ll be your fans for life.
  16. Send Thank You Notes - Along the same lines as #9, remember to always send a thank you note to clients you work for. Not an e-mail, not a text — a handwritten or typewritten note to the client with your business card enclosed. This is a great way to get future work from someone who already knows how great you are.
  17. Pre-Made Graphics - Just because you aren’t on social media doesn’t mean everyone else won’t be, too. Chances are many of the people you work for will still promote your work there. If so, great! Let them do it. If you have some graphics pre-made for them, it’ll make their life a whole lot easier. I have various promo images, posters, and videos correctly sized and ready to go for my clients. They can pick which ones they want to use to promote the event on their website or social media accounts. (For images I like to use Canva, a super easy way to quickly design beautiful graphics.)
  18. Create an EPK - EPK stands for Electronic Press Kit. You can have a separate page on your website for it OR create a downloadable folder that clients can access when needed. Your EPK should include the best highlights from your work: press credits, media appearances, your best videos, photos, testimonials, etc. When a client contacts you, send them to your EPK so they can have all of your important information in one place.
  19. Create A Demo Reel - Hire someone to film and edit a demo reel for your services. Or do it yourself, if that’s something you’re into. Remember: you only want to cry once.
  20. Have Good Quality Photos - I’m married to a phenomenal photographer. Sounds like a great business decision, right? Not true! She taught herself photography to help with my branding, then turned it into a career. We’ve invested countless hours and dollars into good photos for my website and promo. Want to stand out in your field? Find a local photographer and pay them to help you updated your current portfolio.
  21. Collect Testimonials - If people can’t see you in action (Demo, #19) or see an image of your work (Photo, #20), then they’ll want to hear what other people think about your work. When a project goes well ask that client for a testimonial. Create a page on your website for testimonials and update it often. (Don’t forget to add those to your EPK, too!)
  22. Request References - Another idea is to ask some of your favorite clients to be a reference for future opportunities. When someone else requests your information give them a short list (3-4) of references so they can reach out to your former clients and get an idea of what to expect.
  23. Produce Your Own Event - Every year since 2012 I’ve been producing my own events across the US, both in Chicago and at numerous Fringe Festivals. Consider doing the same for your work — an art exhibition, a weekly show, a virtual event, or more. It’ll give you something to mention in your newsletter (#15). Partnering with a venue that wants you to succeed will help to get the word out, too.
  24. Online Listings - A great way to promote your own event (#23) is to add it to as many local directories as possible. Most newspapers have a calendar of upcoming events, so search for those and spend part of your day adding your event to the list. Most cities usually have other options, too, so search for “Things To Do In (insert your city here)” and see what pops up. The more listings you get added to, the better.
  25. Press Releases - Write a press release to announce your event (#15). Send it to as many places as possible. (PRWeb is one of many places that can help with press release distribution.)
  26. Get Interviewed On A Podcast - Being a guest on a podcast is a great way to improve your credibility within your field. (Join Matchmaker so you podcast creators can find you and invite you on their shows.)
  27. Start Your Own Podcast - Starting your own podcast could be really useful if you have a unique point of view that people might be interested in. It’s easy to record interviews virtually now, so there’s no excuse not to have guests on your show anytime. (It can be a bit of an investment for gear and a bit of a learning curve for promotion but start here.)
  28. Get On The Radio - I’ve been on the radio 20+ times in Chicago and something great always comes out of it. If nothing else, you get a great soundbite that you can add to a demo reel (#19) or type up for your testimonials page (21).
  29. Get On TV - A spot on the local news can work wonders for you. It gives you credibility and visibility in ways that you might not be able to get on your own. And, it gives you a clip that you can use to promote your services for years to come.
  30. Hire A Publicist - Getting on the radio or TV on your own is possible - I’ve done it multiple times! But, sometimes it’s easier to work with an expert. Find a publicist and tell them you want some media appearances. It’ll cost you, but the exposure is well worth it.
  31. Write A Book - Some of my friends do motivational speaking and have written self-help books to promote their services. It gives you something to sell on your website (#1), something to give to clients as a thank you (16), and something to talk about during a TV appearance (29). You can self-publish books easily on Amazon or even just offer a free e-book to people who sign up for your mailing list (14).
  32. Work With Agents - Agents have tons of connections and can save you the trouble of finding those clients on your own. If you’re good at what you do (#50) and keep their clients happy, they’ll want to work with you for years.
  33. Giveaways - At your events (#23) consider having some sort of giveaway. I’ve experimented with posters, stickers, t-shirts, buttons, and more. Giving people a memento of the experience with you will serve as a reminder when they’re searching for what you offer in the future.
  34. Posters - Speaking of posters, they can be incredibly handy when used correctly. I had massive success at Fringe Festivals after I hired a designer to create a stunning graphic for my tour. If you’re promoting an event (#10).
  35. Find Your True Fans - All of the things in this list so far are ways to locate your 1,000 True Fans. If you can do that, then those people will sing your praises and promote you for free everywhere you go.
  36. Partner With Other Entrepreneurs - Find other like-minded people to work with. You could split the cost of an expo booth (#13), have a join podcast (27), hold events together (23), or more.
  37. Hold A Virtual Event - Online events are here to stay. Put together a virtual show, seminar, workshop, class, etc. and send it to your newsletter (#15).
  38. Get Creative - Sometimes the best marketing ideas are really random ideas. Think viral videos, skywriters, pop-up shops, etc. Even if you’re on a small budget, you can still find ways to get the word out.
  39. Hold A Contest - Entice your followers to spread the word by holding a giveaway. (A lot of creators seem to use Gleam for their giveaways, although I don’t have any personal experience.) Just make sure the prizes you’re giving away are worth it!
  40. Do A Livestream - Go live on YouTube to show off a new product, host a trivia night, give a tour of your new studio, or more.
  41. Publicity Stunts - Do something extreme or exciting to promote yourself. In the past I’ve predicted the outcome of March Madness, guessed the headlines of The Chicago Tribune, and even rode a bicycle through the streets of Chicago completely blindfolded. All of those stunts landed me multiple press appearances and gig requests. It’s all about getting creative.
  42. Share Your Knowledge - Nothing bad ever comes out of helping others, so always be prepared to share what you’ve learned. You could do a free online workshop, write a helpful blog posts, or make video tutorials and post the to your YouTube Channel (#4).
  43. Use Pinterest - Pinterest is more of a search engine than a social platform. If your audience uses Pinterest then it can be a great way for people to discover your content.
  44. Donate Your Services - I don’t think you should work for free often, but if you find a cause you believe in or a large-scale event that you can be part of then it may be worth it. Always barter for inclusion in any promotional materials, the ability to promote yourself on-site, etc.
  45. Online Reviews - Honestly, I’m not a fan of online reviews. I don’t like giving random people so much control over my business. But, sites like Yelp, Angie’s List, Google Places, and others can be an important way for some businesses to be found by potential customers, so it might be worth looking into for your specific work. Just be cautious because once you join those sites it’s often impossible to remove your listing.
  46. Tell Everyone You Know - Practice talking about your brand by telling everyone you know. Your family and friends can often be the best promoters when it comes to spreading the word.
  47. Join A Club - Find a local club or organization to join. It could be a speaker’s bureau, an entrepreneurial group, a small business association, or more. Attend meetings and contribute so other members will remember you and want to utilize your services when the moment arises.
  48. Chamber of Commerce - Get involved with your local chamber of commerce so people can put a face to your brand.
  49. Traditional Advertising - There are dozens of other ways to advertise your services than just social media: TV, Radio, podcasts, newspapers, magazines, etc. Don’t be annoying and don’t go crazy, just concentrate on your niche and give people a valuable product and/or service.
  50. Be So Good They Can’t Ignore You - If your product is terrible, social media can’t do anything to save you. But, if you have a great product then people will notice. Work hard to stand out in your field and keep your clients happy. The referrals will start pouring in — I promise.

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About Mark Toland

Mark Toland is an award-winning mind reader and two-time TEDx Speaker. His mind blowing skills have been featured on NBC, ABC, FOX, CBS, NPR, WGN, Sirius XM, and more. Mark’s blog is a behind-the-scenes look at the life of a professional entertainer, full of creative thoughts for creative people. Sign up below so you’ll never miss a post.


UPDATE: Six Months Without Social Media

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It’s been six months since I deleted my social media accounts. Six months without constantly scrolling Twitter, without trying to build my Instagram following, and without constantly updating my Facebook page with upcoming show announcements.

After a month I finally started breaking the urge to check my phone every five minutes. Not having those apps on my phone or computer meant there was no need to constantly check my devices. Plus, eliminating those apps caused me to eliminate other apps that were wasting my time, too. Now my phone only has one main page of apps and I’m trying to whittle it down even more. I only use apps that are necessary for my business (banking, calendar, show tech, air travel, hotel), health (meal tracking, running tracker, gym membership), city use (parking, GPS, weather), productivity (to-do lists, reminders), and creativity (photo, video, podcasts, music).

No YouTube, no news apps, no e-mail, and no games. I’ve tried to make my phone as unappealing as possible. Deleting my social media was a gateway drug to eliminating even more distractions from my life and now I’M AN ADDICT! GIVE ME A HIT OF THAT PURE, UNINTERRUPTED FREE TIME BABY!!!!

That was my observation after one month. At that time I was curious about three other things:

  1. Would anyone even notice I had left social media?
  2. Would anyone try to talk me back onto it?
  3. Would my business suffer?

The answer to number 1 is a resounding NO. No one cared. No one noticed I was gone and no one asked about it. The truth is, any friendships that mattered were real life, in-person relationships with my closest friends. Everything else online were shallow connections that were part of a total of “fans” or “followers”. They weren’t real friends and, as such, they didn’t know I went missing and I haven’t missed them either.

I’m still in touch with the people that matter and when we see each other we actually have things to talk about.

As for Number 2, there have been a few people tell me it’s a necessity for what I do. Management, agents, friends, even family have been somewhat insistent that social media is a requirement for success in my field. But, I’ve resisted their calls. If major celebrities can succeed without it, then surely I can, too. There have to be other ways to find success as an entertainer, right?

Which brings us to Number 3. Has my business suffered without social media?

NO! It hasn’t. If anything, it’s getting better because I have more time to focus on things that actually make my show and business better, without getting caught up in the constant need to create content for various online accounts. And, inquiries for my services have stayed the same which means people weren’t finding me through social media before and they definitely aren’t now.

There are a few annoying things. The media loves to quote twitter or instagram comments like it’s actual news. It’s ridiculous. And I’m blown away at how many times some of my friends say something like “Did you see such-and-such on facebook?” without realizing how weird it is to be so fully immersed in a world that only exists online.

After a few months, things got pretty normal without social media. I was using my phone differently. I was reading more and spending my time doing other things. I wasn’t thinking about other people’s instagram posts or worried about someone’s comment on my facebook feed. In fact, I wasn’t thinking about twitter, instagram, or facebook at all.

Then, just a couple weeks ago I realized something else interesting had happened to me. I was no longer feeling the impulse to share everything I saw. I mean, it had been happening for months but it was the first time I realized it. I wasn’t compelled to snap a photo of a sunset or the skyline for my followers any longer. I didn’t even want to take a photo at all. I was just experiencing things as they happened.

Without those impulses I’ve successfully been able to rewire my brain and return to life pre-social media. I was back to getting the most out of my day-to-day existence without the need for “likes” and “shares”.

When I see something interesting now I think of individual people that would enjoy it. It’s just so much better to think “Wow! Frank would really love that” and tell them about it, than needing to update my instagram story because I need to “stay current” or whatever.

When people find out I don’t have social media I’m usually met with the same response: “Oh, I’m so jealous! I wish I could do that.” Even so, they always have offer some pushback, too. Here’s a few concerns I’ve actually heard:

  • “You don’t have social media? But, where do you get your memes?” (Kill me, now.)
  • “Don’t you want to know what’s going on in the world?”
  • “I can’t do that because my groups and clubs are on there…” (The list goes on and on.)

As Cal Newport writes in “Deep Work”, all of these concerns are very minor. They aren’t things that are contributing greatly to your life. If anything, these things are getting in the way of what (I suspect) you really wish you were doing.

Of all of those concerns the only one that really stands out is the need to be informed. Memes are a waste of time and your groups might feel important but are they really? Do you really think they’re making you better? Or, are they making you constantly compare yourself to other people or keeping your head filled with other people’s ideas? Just a thought…

Staying informed is important, especially in our current situation with the pandemic, protests, an election year, and the biggest race series of all-time. Without social media you can still be aware of what’s going on.

I read The New York Times (except for some of their awful op-eds), The Atlantic, and more. I listen to news podcasts and tune-in to limited news for major updates. And, I get neighborhood alerts when things like traffic shut-downs and protests are affecting my area. Yes, the information takes a little longer to get to me but that’s the idea. I don’t need to know things the moment they happen because that’s not a healthy way to live.

The interesting thing about everyone I’ve talked to is that it seems everyone hates their life on social media but they think it’s impossible to break away.

Up until now I’ve been telling people “I’m not telling you to delete social media, but it’s been really good for me” but I think I’m done with that. I want you to come over to the dark side with me.

QUIT SOCIAL MEDIA.

Do it. You’ll be so glad you did. You don’t need it like you think you do. And your life will be much better.

Do it because you’re reclaiming your time and using your hours for better things.

Do it because you care about your privacy.

Do it because social media companies are destroying democracy.

Do it because, deep down, you’ve been meaning to for a long time.

Now’s the time. Start today and you’re only six months behind me.

See you on the other side.

"Deep Work" by Cal Newport | My Favorite Books #2

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There came a point a few years ago when I realized I had lost the ability to fully focus on anything I was doing. I couldn’t finish a news article, I’d get distracted while writing, I couldn’t go two minutes at the gym without checking my phone. I was always the sort of person who could fully concentrate on an idea or a project until it was finished. So what had changed?

Well, quite a lot.

For one, I was addicted to my phone. I’d grown accustomed to always being connect no matter where I was. I’d scroll twitter in the elevator, text in line at airport security, and watch youtube videos to fall asleep.

Plus, I was caught up in the constant need to be as productive as possible. My inbox became my biggest nemesis. I’d check emails all hours of the day and respond as quickly as possible.

Not to mention: social media, the constant distractions of being self-employed, television, and more.

I had a problem.

So, I fixed it. I read “Deep Work” by Cal Newport.

If you’re in the same state I was in, then this book just might be life-changing for you, too.

Newport coined the phrase “deep work” and defines it as follows:

“Activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limits.”

He favors deep work - intensive, thoughtful tasks that are difficult but worthwhile - such as writing difficult papers, books, skilled trades, and more, over shallow work, such as checking e-mail and scrolling social media. Reading his approach to his own work really shifted my own focus back onto mine.

Here were a few of my takeaways:

  1. Don’t spend as much time on social media. (I took this to heart and deleted all of mine at the end of 2019. More on that later this week.)
  2. Set your work hours and stick to it. Newport shows how he was able to maximize his productivity with deep work, while sticking to a strict work schedule which allowed him to still have time for other projects and his family.
  3. Recognize the shallow work in your life and work to avoid it. A main part of this was social media (see #1 above) but there were other aspects in my life, including watching mindless TV, checking my email too often, or even agreeing to commitments I didn’t want to be a part of. I eliminated distractions on my phone, starting saying “No” to things I didn’t want to do, and prioritized my time for the things that I wanted to be doing.

When I read a book or article I really enjoy I always make the attempt to reach out to the author and let them know. However, Cal Newport is really hard to get a hold of. He doesn’t publicize his e-mail and he doesn’t use social media. If you try to write him through his website chances are he won’t respond, and he likes it that way. I admire that - he has sought out seclusion for the sole purpose of pure, uninterrupted creativity and focus. Sounds like an incredible way to live, don’t you agree?

I have a long way to go on my “Deep Work” journey but it’s made a huge difference in the work I do and how satisfied I am with my efforts. I’m hoping to continue on this path to learn even quicker and produce at an even higher level.

If you’re anything like me, I’m guessing if you force yourself to recognize how you’re spending your time you’ll wish you’d read “Deep Work” a lot sooner and put it into practice. I know I do.

As Cal Newport says, “Clarity about what matters provides clarity about what does not.”

One Month Off Of Social Media

Today is officially one month since I deleted my social media accounts.

You know what? Life is pretty great.

Turns out you have a ton of time for the things you want to be doing when you aren’t spending hours mindlessly scrolling websites that are specifically designed to addict us.

The funny thing is that unless you've read this blog, virtually no one has noticed that I’m gone. No family members have reached out to see what’s going on, no friends have wondered what happened. I’ve had one person let me know they couldn’t find me on Facebook and another person try to send me a message on Instagram - WHY?! - and have to text me instead. Other than that, life is exactly the same.

With my newfound free time I’ve been writing and reading more. I wrote an entire script for a new show I’ve been working on, rewatched some of my favorite movies, and doubled my exercise routine. I’m not worried about what’s trending on Twitter or staying current on social media, I’m only focused on doing the things I enjoy and trying to get better at them each and every day.

Truthfully, it feels like I’ve been off of social media for at least six months. I really wasn’t posting much towards the end. The only difference now is that I can’t login. I can’t see my friends’ posts or scroll through their latest photos. I can’t access my messages and I’m not up on the latest gossip. 

I don’t miss it at all.

I was worried that being off of social media might hurt my career goals or keep me from being informed. Wrong! All of my work comes in the form of e-mail or phone calls, so I’m still just as busy. And I just got a New York Times subscription so I still read the articles and keep up with breaking news without people on both sides yelling at me about it.

Perhaps the most annoying thing of all is when people reference social media away from social media: “Did you see that thing on Facebook about…?” or “Have you seen my Instagram story?” That drives me crazy. I’m really focused on being right here right now and many people are too caught up in the latest online challenge or drama to actually be here with me.

The funny thing is I really believe that this is what most people want, too. They want to escape social media but they’re too scared to walk away.

Someone showed me a post on Instagram and I was unable to hide my boredom, simply saying “Oh, cool.” They seemed disappointed and I could sense a fleeting realization dart across their eyes, as if to say “Oh yeah, this is pretty dumb, isn’t it?” 

I caught up with another friend I hadn't seen for a couple months and asked how they were doing. They said “Well just got back from that trip I wrote about on Facebook and that’s about it.”

I told them I wasn’t on FB any more and therefore I had no idea what they were talking about. And they lit up! I miss that feeling, you know? We used to get such a rush when we had good news to share or something difficult to confide in someone. Now we hurry to the internet to share it with the world without worrying whether it’s helpful or harmful or anywhere in between.

When my friend realized I had deleted social media he started to tell me about where he’d been and what he’d been up to. I could tell he was excited but also that he never did this. No one ever approached a conversation with him without already knowing most of the details. As a result, he’d forgotten how to tell a story. There was no beginning, middle, and end. Turns out when you only have 240 characters to get your point across you start to lose the ability to do it with more.

I think most people are desperate to get off of social media but they don’t know how. It’s simple: you just do it. Stay off for a day. If that goes well, make it a week. Then, go for longer. And don’t fall for the trap that you won’t log on or post but you’ll hang onto the account in case you need to “keep in touch with family or friends”. That’s an easy excuse. You need to delete it if you ever want to rid yourself of the constant impulse you have to sign in and start scrolling. If you really want to keep in touch with someone you’ll find a way. And you won’t have to rely on someone else’s platform to do so.

I’ve been convinced for years that I needed social media to be a good citizen and a successful entrepreneur but it’s not true. That’s just a lie we’ve been sold by corporations in Silicon Valley. You’ll be fine without it.

There was a moment a few months ago when I saw a post on social media that drove me crazy. I fumed about it for hours. I couldn’t get it off my mind. I called my wife to complain and woke up in the middle of the night angry about it.

Then, I stopped.

“What the hell am I doing?” I thought. "This isn't me. How am I letting a few lines of text on a screen get to me so much? Why does it matter? This is not worth my time.” That was the final straw. I’d been thinking about it forever - it was time to finally pull the plug.

That post was cleverly designed to elicit a reaction. That was the whole goal. Someone wanted to stoke the fire and stir up some controversy. They wanted me to complain and get mad and share it with anger and click and comment and write letters to the editor. They wanted to take up a small part of my brain and a large part of my time. And it worked - it fucking worked - but I refuse to let it work on me again.

My wife also deleted her social media last year. She told someone at a party a while back and they said, “But how do you keep up with memes?

Kill me now.

If the main reason you’re on social media is to keep up with memes then you may need to reassess your life. My favorite moments in life have never been on my phone. It’s not a photo or a video or an app or a gadget. It’s not a hashtag or an online challenge or a viral video. My favorite moments are always with people in places doing things that I’ll never forget: seeing the Grand Tetons, riding horseback through North Dakota, skydiving, performing in Dubai, getting married to Stephanie, seeing the ocean for the first time, and more.

I think the reason our phones are so addictive and social media is so popular is that we, as humans, really hate being alone with our thoughts. We don’t like the silence and we hate being bored.

I’m the opposite.

I want to get lost in my thoughts. I want to understand things and philosophize and have long discussions with people about life’s big questions.

I like long runs or car rides or flights where I can get lost in my own head. Being alone with my thoughts gives me time to dream up new essay topics or ideas for my show. Sometimes my thoughts go other places: I can’t get over that dumb thing I said the night before or something embarrassing I said many years ago. But that’s part of life! Coping with difficult feelings is an important and necessary part of my existence. Understanding where I come from, who I am, and how it’s made me into the person I am now are all important parts of getting older and being alive. I want to feel all the feelings and think all of the thoughts…not just the good ones.

Allowing ourselves to be alone with our thoughts is essential. “Oh, that sounds horrible, Mark!” I hear you say. It only sounds horrible because you’ve forgotten how great it can be. You’re so busy distracting yourself with hashtags and trending topics that you’ve forgotten that those things aren’t making you a better person.

Being alone with your ideas, free of distractions and noise, will make you feel more creative, smarter, and less cynical. You’ll start to understand why you have certain opinions, without needing a headline to tell you what to think and feel. You’ll start to dream again, saying “What if I did something like this…?” and remember how exciting it is to actually do something for yourself without needing to show it off to strangers on a website. 

I promise you: it’s worth it.


Other Thoughts:

  • Here’s my reading list for 2020.

  • Go here for upcoming shows in Chicago.

  • Some big announcements coming soon in 2020 but for now, I’m mostly excited to do shows, run some more races, and travel. Thanks for reading and I hope the new year is off to a great start for you!